Case Study
Business to business presentations
Whether it's internally to different parts of an organisation, externally in a sales meeting, most people will have to make a presentation at some point in their careers. This training course focused on small-group presentations (one-to-one or one-to-two/three), not the big set-piece type of presentation.
In addition to introducing some smart communication theory, we spent a great deal of time practicing, practicing and practicing again. But, as always, we did different things to ensure that it really sunk in. We based ourselves at the beautiful Thorp Perrow Arboretum in North Yorkshire (see here) so we could walk around, talk, and really let our presentations get under our skin and into our hearts.
Effective business to business presentations are supported by data, research and information. But, ultimately, they are about affecting someone else's behaviour - so that's what we worked on.
Further Information
Designing and delivering a course like this has challenges that fall into two categories - how the training works on the day, and how to make the effects sustainable back in the workplace. Here's what we did to address both of those:
- We began with detailed discussion about the most important aspect of any presentation - what do you want to get out of it?
- After the initial presentations, we mixed theory with opportunities to practice specific elements of the presentation
- Instead of being purely in the classroom, we used the beautiful setting we had to "walk and talk" - delivering our presentations to each other as we strolled through nearly 100 acres of one of the country's leading arboretums
- We videoed, videoed and videoed - and then made these available online, privately, but with a discussion forum so that learning could continue
- Over the next few weeks, we consistently followed up to help the delegates to not slip back into their old habits
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